Monte Carlo Lifestyle SCP (Monaco) Provenance
Baron Christian de Massy registered his first “Monte Carlo” trademark on the 27 of July 2001. By 2005 he had registered 23 trademarks and logos.
On the 24 th of February 2005, Baron de Massy formed the Sociètè Civile “Monte Carlo Lifestyle” and transferred the ownership of his 23 trademarks to to the company, thus providing it with a registered capital of 1.500.000 euros. Today the company owns 34 trademarks.
In 2005 and more forcefully since 2008, the Monaco Government has taken legal action to impede the use of any “Monaco/Monte Carlo” trademark not previously registered and opposes any attempt to register such a mark in any foreign jurisdiction. The burden and expense of protecting the exclusivity of it’s trademarks has thus been shifted away from “Monte Carlo Lifestyle”
The global development and exploitation of the brands held by the Société Civile “Monte Carlo Lifestyle” through territorial licensing by purveyors of luxury goods and services of a caliber as would be deemed suitable by Baron de Massy.